Throwing Digital Sheep was severely lacking content on the Nintendo section of the site. The aim was to increase the overall readership of the site and a desire to improve engagement with the audience using social media.

I wrote regular news articles to address updates in the industry . I also wrote in-depth game reviews to inform readers on their purchases. We then developed a social media strategy to produce short social media content, emphasising discussions with our readers.

We immediately saw an increase to our readership with visits to the Nintendo section steadily increasing. We also noticed readers engaging more with articles by commenting and sharing. The same trend followed on social media, especially Facebook.