Hey, I'm Hassan

I've always had a thing for language. Not really books but language wherever it turned up. Billboards, the back of cereal boxes, car wash signs, the fine print nobody reads. I couldn't tell you why. Maybe it was the words themselves, maybe it was seeing new words that I wasn’t taught at school. Either way, it stuck.

I’m not going to pretend that I planned to become a copywriter and messaging strategist. I don’t think many do. The truth is, I fell into it after university and never really left. Whether I'm writing a landing page about switching current accounts, a push notification selling luxury clothing, or announcing a limited time sale in an email, my priority is always the same: the reader. If it's not clear to them, it's not relevant to them. And if it's not relevant, it gets ignored.

That's really the core of my approach. Get into someone's head properly, not just their demographic, and find out what’s actually going on. What they're trying to do, what's stopping them, why they’re doing it. Once you understand that, it becomes about finding a genuine way the product or service fits into their life, rather than just listing why it's good. Turning something abstract into something tangible that clearly fits into their lives.

What I can help with

• Messaging strategy and positioning

• Conversion copywriting (email, landing pages, lifecycle)

• Copy testing and validation

• Brand voice and tone of voice development

If you want to know how my approach to communication strategy could help you grow your business, get in touch today.